Privacy Policy
Online Privacy Statement
At Safe&SmartOne, we are committed to maintaining the trust and confidence of all visitors to our website and users of our products and mobile application. This Privacy Policy explains when and why we collect personal data, how we use it, the limited conditions under which we may disclose it to others, and how we keep it secure.
Depending on the circumstances, Safe&SmartOne may act as either a:
- Data Controller – when you provide your information directly to us (for example, when creating an account, contacting support, or registering a device).
- Data Processor – when your information is provided to us by another party, such as an employer or organization using our services.
In all cases, Safe&SmartOne processes personal data in accordance with applicable data protection laws, including the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act. We strive to keep personal data accurate, up to date, and only for as long as necessary for the purposes described in this Privacy Policy or to meet legal, contractual, or regulatory requirements.
Types of Personal Data We Collect
We may collect the following information:
- Name, job title, company name
- Email address and phone number
- Postal address
- Account login details
- Device information and identifiers
- IP address and browser details
- GPS or location data (when enabled through our products or app)
- Technical and usage data relating to how our website, app, or products are used
- Any other information provided directly to us
We may also receive personal data through contractual relationships with our customers.
How We Use the Information Collected
Information collected enables us to deliver our products, operate our services, and communicate effectively with you. This may include:
- Verifying your identity and eligibility to use our products
- Providing safety device services such as tracking, alerts, and notifications
- Responding to inquiries and support requests
- Managing accounts and registrations
- Improving our website, products, and user experience
- Notifying you about updates, safety alerts, or service information
- Sending marketing communications where permitted by law
Operations
Personal data provided by customers or users allows us to fulfil contractual obligations and deliver services. Data is processed strictly according to agreed instructions where we act as a processor.
In certain situations such as emergencies triggered through our safety devices we may need to share relevant personal data with emergency responders or authorized third-party service providers. Any third party receiving such data is contractually required to keep it secure and use it only for the specific purpose for which it was provided. Once that purpose is fulfilled, they must securely delete or dispose of the data.
Communications
You can browse most areas of our website without providing personal data. However, some activities may require it, such as submitting contact forms, registering products, or requesting support. If you choose not to provide requested personal data, certain features or services may not be available.
We may use your personal data to provide requested information, respond to queries, verify records, and ensure customer satisfaction. You can unsubscribe from marketing emails at any time by using the unsubscribe link in emails or contacting us directly. We do not sell, rent, or trade email lists with other organizations.
Analytics and Website Tracking
We may use analytics tools and similar technologies to understand how visitors use our website and to improve performance and usability. These tools may collect anonymized usage statistics such as pages visited, time spent on pages, and navigation paths.
Cookies
A cookie is a small text file placed on your device when you visit a website. We use cookies to recognize returning visitors, understand browsing behavior, and enable certain features. Cookies do not give us access to your computer or any information beyond what you voluntarily provide. You can disable cookies through your browser settings, though this may affect functionality.
External Links
Our website may contain links to external websites not controlled by Safe&SmartOne. While we take care when linking to other sites, we are not responsible for their content, privacy practices, or security. Accessing external links is at your own risk.
Legal Basis for Processing Personal Data
We process personal data under lawful bases including consent, contractual necessity, legal obligation, and legitimate business interests. You may request confirmation of what personal data we hold about you and how it is processed.
You may contact us at any time to request a copy of your personal data, correct inaccurate data, request deletion (“right to be forgotten”), or object to certain processing.
Fair Processing Principles
Safe&SmartOne processes personal data fairly, lawfully, and transparently. Data is collected only for specific purposes, limited to what is necessary, kept accurate, stored only as long as required, and protected with appropriate security safeguards.
You also have the right to lodge a complaint with your local data protection authority if you believe your data has been mishandled.
Data Retention
We retain personal data only for as long as necessary to fulfil the purposes outlined in this Privacy Policy, including legal, contractual, accounting, or reporting requirements. Retention periods vary depending on the type of data and applicable obligations.
Automated Decision-Making
Safe&SmartOne does not carry out automated decision-making or profiling that produces legal or similarly significant effects on individuals. If this changes, we will update this policy.
Data Breach Notification
In the event of a data breach affecting your personal data, we will notify affected individuals and relevant authorities as required by applicable law.
Identity Verification Requests
When requesting access to personal data, we may require proof of identity to ensure information is disclosed only to authorized individuals. Acceptable forms of identification may include official government-issued ID or other verification documents.
Changes to This Privacy Policy
This Privacy Policy is reviewed regularly and may be updated from time to time. Any updates will be posted on this page with the revised effective date.